SEO and SMO are two of the most common and popular words in digital marketing. Digital marketing is becoming so huge nowadays that you can’t define it in one sentence. Once you feel u know digital marketing very well, a new concept comes into existence. It is becoming a whole new concept in itself. Let’s dig it a little deeper by starting with Search Engine Optimization (SEO) and Social Media Optimization (SMO).
Have you ever wondered when you search something on Google or any search engine, why does a particular website appear on top. No…??? Then it is the high time when you should think about it. This is what SEO is all about. Search Engine Optimization is the process of getting traffic from “free”, “natural” or “organic” search results on search engines. It ranks the website and shows the result as per its relevancy to a user’s search. As you can figure out from its definition, it does not involve any payment. SEO is nothing but a strategic tool that helps your website to get higher ranking on search engine thereby attracting more traffic and eventually better results. Every sector is taking advantage of SEO and expanding its root in the market, be it a start-up or a well-established firm. SEO is proved to be a powerful tool in the last few years that no business can ignore it, You must use this tool if you want to be a step ahead of your competitors. It helps you in monitoring and tracking how well everything is working for you and what steps you should take to stay ahead of your competition.
Social Media Optimization (SMO) is equally important for your business as Search Engine Optimization (SEO). SMO helps your website in gaining popularity. The use of social media is immensely increasing day by day amongst Indian internet users. It impacts a lot your business as now people use social recommendations for all possible purposes like online shopping, travel or educational purpose. SMO is a tool that includes sites like Youtube, Facebook, Pinterest, Reddit, Pocket, Twitter and many more. It does branding for your website and makes it more popular amongst the users. SMO is a very effective tool, it can do miracles for your business. SMO brings together all your social media accounts and targets the potential users for your website.
SEO and SMO are very much similar to each other. SEO targets traffic from search engines by adopting on page as well as off page optimization that includes the use of organic keywords. SMO targets people with effective posts in the form of images, text or videos whichever suits the best.
The aim of both tools is the same: “to drive traffic to your website.”